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ARTHA JEWELS - LUMERA
BRIEF
CAPABILITIES
Five products, six directions — sculptural stills, an immersive poolside editorial, a campaign film cut from that same shoot, a UGC-style product review, and two standalone product films in contrasting light. One collection, treated as six distinct pieces of output rather than a single repeated format.
Digital Model Direction
Product Photography
Campaign Film Production
UGC Content Creation
Photo Retouching & Correction
Video Editing & Color Grading
EDITORIAL PHOTOGRAPHY
UGC
PRODUCT REVIEW
An AI-generated UGC film built around an authentic product-review format, introducing the jewellery through a natural, conversational point of view.
PRODUCT FILM
DYNAMIC
A fast-paced product film combining multiple angles, compositions and lighting treatments to create a dynamic visual study of the jewellery.
PRODUCT PHOTOGRAPHY
CAMPAIGN FILM
EDITORIAL
A 30-second campaign film developed from the Lumera editorial world, bringing together the collection, model and environment into one cohesive visual narrative.
PRODUCT VIDEO
SINGLE SHOT
A continuous product study focused on form, detail and finish, allowing the piece to hold attention through a single controlled shot.
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