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FOOTLOOSE - An AI-directed footwear campaign

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BRIEF
CAPABILITIES
Four pairs from Dear Frances, directed and shot in motion — walking, turning, caught mid-stride — instead of the static, front-facing pose ecommerce photography defaults to. A digital model was built for this shoot and held consistent, face and form, across every frame — then directed and checked against the real product references so every stitch and sole detail held up under movement. Every image was corrected, cleaned, and color-graded by hand before being called finished — nothing here left the render stage untouched.

Self-initiated project. Styled using pieces from Dear Frances for reference.

Digital Model Direction
Character Consistency
Movement & Posing
Photo Retouching & Correction
Ecommerce Photography
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