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BRANDING & EPISODES
Brand identity and campaign development, built from the ground up — naming, positioning, and a full episodic world for that brand to live in, not just a single ad. Every brand gets its own name, its own voice, its own world to live in — no two need look, sound, or move the same way.
AI generates the raw material. Every frame is still directed, edited, sound designed, and graded by hand.
+1 - A tumbler brand, invented and animated end to end
BRIEF
CAPABILITIES
+1 was named and branded from scratch, given two lines to carry it — meet your new plus one, life's better with a plus one. The philosophy underneath: +1 is the plus-one of a person, the thing that goes everywhere with you. Built as CGI animation, closer to a designer toy come to life than a rendered photograph. Every sound across both films — the pickup, the sip, the set-down, keystrokes, call tones — was designed from scratch, then edited and color graded by hand.
Self-initiated project. Brand, product, and campaign concept created from scratch — no existing product, no client brief.
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Brand Development & Naming
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Visual Identity Design
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Character Modeling & Consistency
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Character & Product Animation
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Environment & Set Design
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Score & Audio Production
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Sound Design & Foley
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Editing & Color Grading
EPISODE 1
THE UPGRADE
A Mortal Kombat–style face-off opens the film — +1 versus a rival tumbler brand. Cut to the street: the real choice, made at a vending machine. Scored with an AI-generated news-commentary track, played dead straight, like breaking news. Meet your new plus one.
EPISODE 2
A DAY WITH MY +1
A full day, start to finish — waking up, yoga, work, a call, a book, sleep — +1 in her hand throughout, a sip taken in each scene. The tumbler isn't the subject of the film. It's the constant. Life's better with a plus one.
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